Part I - General information
AKA, JUST THE FACTS
Who’s the primary contact for this project?
Please include name, email, and phone.
Do you have an ideal date for website launch?
Part II - Strategic goals
WHAT IS IT THAT YOU WANT, REALLY?
Please tell us about the range of work you do, the products you sell, the services you offer, or the content you create.
Describe the ideal visitor to your website. Consumers or other businesses? Fashion-forward or more conservative? High-end or budget? Local to you or far-flung? Young/Old?
When your ideal visitor arrives, what frame of mind are they in? Seeking information? Ready to purchase?
If your ideal visitor visited your website, what would you want them to do before they left? Contact you? Book an appointment? Make a purchase? Subscribe to your newsletter?
Which social media channels (if any) do you think your ideal visitor spends time on? Are you already interacting with them in a marketing capacity?
Are you an expert in your field? Do you ever write about your industry?